LEMONADE

For the relaunch of a lemonade brand I developed one specific character for each flavour of the product family.

Being located on an island, the client wanted the new visuals to be strongly related to the themes coast, sea, weather etc.

This resulted in three colorful, quirky characters that clearly represent those

lovable locals as well as that island's typical tourists.

For the new naming of their three flavours I used traditional puns, phrases that play upon words and point out on the characteristics of that particular region.

Apart from the visual relaunch I was also in charge for copywriting, marketing concepts and the new website.

Another step was the launch of a fan shirt collection and other merchandise.